HootSuite -- How Cool Is This!

HootSuite is a convenient tool that allows businesses and individuals the opportunity to manage and organize multiple social networks at one time. The network is ideal for companies that have numerous Facebook, Twitter, LinkedIn accounts (or multiple users) and need a hand in receiving, sending out and organizing information.

There are various applications that make HootSuite unique and easy to use - two of the main remarks users make when bragging about the site's services. The site is constantly updating, and the features continue to grow to suit the convenience of its users.

HootSuite assists companies in keeping track of trending topics and messages. Company representatives and individuals can, in turn, create graphs and statistical charts that reflect these reoccurring posts or topics, thus giving them insight into how the public feels about a particular subject or what they feel about the company brand. The site offers search bars where companies can type in keywords and trending topics to see what is being said about their business in the world of Twitter.

HootSuite users are also able to manage (multiple) Twitter accounts at one time, and they can track the number of "clicks" they receive on posted links each day. This application provides information about the audiences who are viewing the posted links and company website. Business have the opportunity to keep track of their top followers and organize them into lists where they can be managed more closely.

Another interesting HootSuite feature is the pre-scheduling of automatic posts to Twitter and other social networks, rather than having representatives come in and do the updates manually. Companies are able to maintain a constant presence on Twitter, but the tedious work and effort it would normally take to keep the content current has now been eliminated. HootSuite will do the work for you.

Businesses are able to maintain outside social networks and blogs from HootSuite as well. The site provides companies and general users the opportunity to load RSS feeds from their site/blog directly to their Twitter accounts - once again using the option of prescheduling the updates automatically. The site also provides outside sources that assist with other social networking sites in addition to Twitter. Ping.fm integration is a tool that is offered and allows companies and individuals the option to update their Facebook, Twitter, LinkedIn and other soial network accounts ALL from the same source.

Additional perks for HootSuite include automatic updates of the Twitter feed, elimination of spam, secure log-in, and an easy-to-read multi-column-view to organize all of the information.

All in all, Invoke (creators of HootSuite) seems to have realized the growing popularity and usefulness of Twitter in the workforce. As a result, Invoke created a site that would help companies and public relations professionals organize the receiving, sending out and analyzing of information being broadcast over these social media. Without HootSuite, managing social networks and analyzing their users might be a far more difficult and tedious task than ever before. HootSuite makes it convenient and easy for us. How cool is this!